A bank that...
"Is designed to meet the needs of the latino community."
"Is dedicated to delivering exceptional customer service."
"Makes me feel welcome and included."
"Provides valuable financial education resources."
"Is committed to helping Hispanics achieve financial prosperity."
"Invests in and supports the growth of my local community."
"Understands, champions, and celebrates diverse cultures."
"Assists in establishing and improving credit history."
"Presents tailored investment options aligned with my financial lifestyle."
"Helps me make informed decisions about the right financial products."
"Is dedicated to assisting individuals in my community achieve their goals."
We are building it!
We aspire to become America's #1 Hispanic Financial Prosperity Promoters by building what Hispanics truly desire.
HOW we design solutions for Hispanics
Build to address the inequality gap, unmet needs, as well as goals and dreams.
Our design process to build im financial consists of five stages.
1
Identify inequality gaps for Hispanics in the financial ecosystem
Identify inequality gaps for Hispanics in the financial ecosystem
2
Assessing key barriers faced by Hispanics when entering or thriving in the financial ecosystem.
Assessing key barriers faced by Hispanics when entering or thriving in the financial ecosystem.
3
Understanding the core financial needs from financial institutions
Understanding the core financial needs from financial institutions
4
Listening to Hispanics' life goals and financial objectives.
Listening to Hispanics' life goals and financial objectives.
5
Designing a Hispanic financial lifestyle platform that aligns with all of these.
Designing a Hispanic financial lifestyle platform that aligns with all of these.
We’ve gained insight into what our community needs,
but we are also excited about the prosperous future that awaits.
Hispanics have expressed these
goals and needs:
600+ Hispanics have stated: “I would like to see a bank or financial institution committed to helping Hispanics build wealth.”
650+ Hispanics have stated: “I would like to see a bank or financial institution committed to helping Hispanics build wealth.”
Reasons why the future
is Hispanic:
We are a community of 62 million people, 100% Latino and 100% American, united by our unique passion for life and our own path to achieving the American Dream.
We are a community of 65 million people, 100% Latino and 100% American, united by our unique passion for life and our own path to achieving the American Dream.
We design from and for Hispanics lifestyle.
Let’s Build the Things YOU Need
Our community’s prosperous future is intertwined with the needs and goals of its members. We are always open to listening to WHAT YOU WANT AND NEED from us.
Our commitment is to build a financial lifestyle platform for you.
Making Hispanics great
financial
future arrive faster
Be among the first to experience the full range of benefits offered by the I’m Financial platform.
Gain early access now!